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Applying for a grant

Share the Spirit provides grants to local organizations and nonprofits from their holiday fundraising campaign from November to January. Every year, about 20 grantees are selected through a competitive application and review process from late July through October. 

Those selected will be featured in stories in the East Bay Times and used for fundraising efforts throughout the holiday season.

Organizations and nonprofits interested in receiving a grant for the upcoming Share the Spirit holiday campaign should review requirements and calendar below.

The 2024 grant application is now open! Click here

Share the Spirit 2025 Calendar

Dates and deadline for grant applicants and grantees for the Share the Spirit 2025 campaign

June 2, 2025

Share the Spirit 2024 (last year’s campaign) grantees must submit a Final Grant Report, which is an evaluation report on the impact of the fundraiser, by this date.

July 28
8 a.m. Pacific

Grant application opens for Share the Spirit 2025. Link to application will appear on this page. In the meantime, applicants are highly encouraged to preview this sample form to familiarize themselves with our questions and expectations.

Aug. 12, 5 p.m.

Grant application form closes. (Please note: There is a limit of 150 accepted applications. Application form may close sooner if capacity reached before Aug. 12.)

Aug. 25 - Sept. 12

Grant committee meets to select grantees.

September 15-17

Grantees are notified

September 18-26

Story development begins. Grantees will be contacted for interviews by East Bay Times or Bay Area News Group reporters and/or photographers. ALL grantees must have a contact available throughout October to coordinate with the journalists.

Nov. 22, 2025 to Jan. 1, 2026

Share the Spirit 2025 fundraiser begins with a special edition published in the East Bay Times on Sunday, Nov. 22. Each grantee with have a story published about them in the East Bay Times in print and online throughout the holiday season.

March 2026

Grants distributed to grantees. Organizations are to use the funds as stated in their application.

June 1, 2026

Share the Spirit 2025 Grantees must submit a Final Grant Report, which is an evaluation report on the impact of the fundraiser, by this date. (The report will be similar to the one for last year’s grantees.)

Reminder: Final Grant Report
for Share the Spirit 2024 grantees are due

If you received a grant from Wish Book 2024, you must submit this Final Grant Report by June 2, 2025. 

Grant requirements

To apply for grant funds from Share the Spirit, you must submit an application between late July and mid-August. See eligibility and calendar below for details.

If selected for a grant, the grantee must agree to the following:

  1. Accept terms and conditions specified in the agreement letter, which is sent to all grantees and due by October 30, 2024. 
  2. Help develop story ideas that highlight your organization’s need for the fund for coverage by the East Bay Times and other Bay Area News Group media outlets. The idea should focus on an individual or family that is using the organization’s service that would be benefitting directly from the grant.
  3. Collaborate with Bay Area News Group personnel in producing these stories. (ALL grantees must have a contact available throughout the month of October to coordinate with journalists and respond in a timely manner.)
  4. Post to social media that mentions Share the Spirit approximately one post per week, mid November through December. Click here for social media guidelines.
  5. Acknowledge the East Bay Times and/or Bay Area News Group in all relevant press releases, announcements, articles, etc. In addition, grantees should use the Share the Spirit logo and hashtags as appropriate. Click here for press guidelines.
  6. Submit the final status report form by June 2, 2025. The report will assess how the grant fulfilled the purpose specified in the grant application and how many people it has helped in Alameda or Contra Costa counties. 

Eligibility

Grant funding will only be given to 501(C)(3) nonprofits, schools, and other public entities located in or serving the communities in Alameda and Contra Costa Counties. Other considerations:

  • Existing programs and operations, expansion of programs, and projects that are time-limited in nature.
  • New programs/organizations that demonstrate clear and relevant goals.
  • Programs and educational activities that seek to build capacity.
  • Programs/projects outside the priority areas or taking place outside the Alameda and Contra Costa County area.
  • Individuals, businesses, or private foundations.
  • Endowment, capital campaigns, or support for fundraising events.
  • Provide excellent story topics to highlight good work of individuals and/or organizations, with special consideration given to submissions with specific program participants willing to be interviewed by East Bay Times or Bay Area News Group affliate.
  • Expose readers/influencers to community needs and specific populations.
  • Represent diverse populations and geographic areas within Alameda or Contra Costa Counties.
  • Create meaningful impact for residents of Alameda and Contra Costa Counties, and reflect well on the nonprofit sector.
  • Address priority areas including systemic racism, climate change, unsheltered residents, food insecurity, community activism
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